Oddles
Living between the realms of dream and sleep, lay my concept of a wonderfully strange toy brand I call Oddles. I wanted to really push things and make this toy brand stand out from the usual licensed toys, and give people an option on a more original concept. Each character has their own logo and backstory. For the main logo I wanted to focus on the realm splitting aspect and have the text be fractured, and I chose the eye as the centerpiece because, I knew I want each character to have distinct eyes from one another, and tying each story to their own perspective on things.